In July of 2006, Ft. Myers Toyota wanted to go big with a new ad campaign. So they called in the Introublezone development team to fulfill their needs. From July to December, Introublezone produced a weekly 30 minute reality show that promoted the Used Car lot and their goal of hitting 700 cars in the month of July. Once they met that mark, they went for the annual record and Introublezone was there to capture it all while also filming all events promoted or developed by Ft. Myers Toyota. The show gained tremendous ratings and began to build a honorable amount of loyal viewers that tuned in every week to catch the crazy antics of the sales teams.

Through episodic advertising, as opposed to standard advertising and infomercials, you project your image in an informative yet entertaining fashion. Fort Myers Toyota is currently holding an average viewer rating of 3.3 on NBC on Sunday's at 11:30 AM. We had a higher viewer rating than a pre-game football special in the South West Florida Region.

"This is the best investment I have ever made in advertising. I was going to do this for one month. However, it worked so well we extended it to 6 Months!" - John Marazzi, GM

While our series ran for Fort Myers Toyota they set 2 World Records; 719 Cars, the Most Used Cars Sold In One Month and 5,629, the Most Used Cars Sold In A Single Year by one dealership. Not including wholesale units!